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Privacy Policy

Last Updated: June 1, 2025

Strawberry Vault Ltd ("Strawberry Vault," "we," or "us") takes the protection of your personal data very seriously. This Privacy Policy ("Policy") explains how we collect, use, and safeguard your personal and non-personal data when you use our games, websites, mobile apps, and other services ("Services"). By using our Services, you agree to this Policy and the data processing described herein.

1. Who We Are

Strawberry Vault Ltd
128 City Road
London
EC1V 2NX
UNITED KINGDOM
Company Number: 16483500
Email: contact@strawberryvault.com

Strawberry Vault Ltd is responsible for data processing under applicable data protection laws.

2. What Data We Collect and How We Use It

Below is an overview of all data we collect and the purposes for which we use it:

No.What We CollectHow We Use It
1Google Advertising ID (AID)Analytics · Fraud Prevention · App Functionality · Personalized Advertising
2Android IDAnalytics · Fraud Prevention · App Functionality · Advertising
3Apple IDFA / IDFVAnalytics · Fraud Prevention · App Functionality · Advertising
4MAC AddressAnalytics · Fraud Prevention · App Functionality · Advertising
5IP AddressAnalytics · Fraud Prevention · App Functionality · Advertising
6CPUGame Performance Optimization
7Screen SizeGame Performance Optimization
8Memory SizeGame Performance Optimization
9Hard Drive SizeGame Performance Optimization
10Device ManufacturerPersonalized Advertising · Marketing
11Network StatusGame Performance Optimization
12Device Country (country-level location)Personalized Advertising · Localization · Marketing
13Device LanguagePersonalized Advertising · Localization · Marketing
14Operating SystemGame Performance Optimization
15Device Time ZonePersonalized Advertising · Localization · Marketing
16Device ModelGame Performance Optimization
17Firebase TokenPush Notifications via Firebase Cloud Messaging (FCM)

2.1 Privacy-Compliant Use of Data

  • Providing and Improving the Services:
    We analyze incoming usage and performance data to make our app more stable and user-friendly.
  • Error Analysis (Firebase Crashlytics):
    Firebase Crashlytics collects crash reports and logs so that we can identify and fix technical issues quickly.
  • Push Notifications (Firebase Cloud Messaging):
    Through FCM, we send updates, in-app notices, and special promotions to keep you informed and engaged.
  • Advertising:
    We use personalized advertising, leveraging advertising IDs (AID, IDFA/IDFV).
    • Google AdMob serves as our primary advertising provider.
    • Moloco SDK and Digital Turbine Exchange (DTX) SDK complement monetization, especially on Android/iOS devices.
  • Fraud Prevention and Security:
    IP address and device- and network-related data help us detect abusive activity, bot traffic, and unauthorized access.

3. SDKs and Similar Technologies

Our apps use cookies, SDKs, and similar technologies to provide essential and additional functions. The following SDKs and tools are employed:

  • Firebase (Google Ireland Limited)
    • Firebase Analytics: Collects anonymized usage data (sessions, screen views, in-app events) to gain insights into your behavior and improve the app.
    • Firebase Crashlytics: Monitors crashes and errors in real time so we can address technical problems.
    • Firebase Cloud Messaging: Allows us to deliver push notifications to your devices for updates or special promotions.
  • Google AdMob (Google Ireland Limited)
    Displays in-app advertising (banners, interstitials, rewarded video ads). Personalized ads are shown if you have consented to them.
  • Moloco SDK (Moloco, Inc.)
    Programmatic advertising for higher efficiency in ad delivery on Android devices.
  • Digital Turbine Exchange (DTX) SDK (Digital Turbine, Inc.)
    Native ads, video interstitials, and in-app monetization—primarily used in native Android and iOS environments.

3.1 Purposes of Data Collection by SDKs

  • Delivering & improving the Services
  • Analyzing app usage
  • Ad and ad performance measurement
  • Monitoring functionality & performance
  • Protection against fraud, abuse, and unauthorized access

Note: We do not have direct access to the raw data collected by these third-party SDKs. Processing is governed by each provider's privacy policy.

4. Legal Bases for Processing

We process personal data only when there is a lawful basis. These can include:

  1. Consent:
    We process certain data (e.g., personalized advertising, tracking) only if you have actively consented. You may revoke that consent at any time; past processing remains lawful.
  2. Contractual Necessity:
    Some data (e.g., device and performance data) is required to provide app functionality or fulfill contractual obligations, such as syncing game progress.
  3. Legal Obligation:
    We must store and, if necessary, disclose certain data to comply with legal requirements (e.g., tax or accounting obligations).
  4. Legitimate Interests:
    To the extent permitted in your jurisdiction, we process data to improve our services (analytics), prevent abuse, and conduct marketing activities. We balance our interest against your data protection rights.
  5. Other Legal Grounds:
    In some cases, other legal authorizations (e.g., a court order) may permit data processing.

5. Cookies, SDKs, and Similar Technologies in Detail

We use, on our website and in our apps:

  • Cookies: Small text files stored in your browser or device to remember settings and preferences.
  • Web Beacons / Pixel Tags: Allow us to measure whether you have accessed specific content or interacted with ads.
  • Mobile Analytics IDs (IDFA, AID): Enable cross-device analytics and personalized advertising.

Purposes:

  • Essential Functions: (e.g., login, in-app purchases)
  • Usage Analysis: Improve the app through anonymized statistics
  • Ad Measurement & Optimization: Gauge ad performance
  • Fraud Protection: Detect unauthorized access or bot behavior

You can disable or delete cookies via your browser settings, but be aware that some features may not work correctly if cookies are turned off.

6. Links to Third-Party Websites

Our Services may contain links to third-party websites, plug-ins, or applications. If you click these links, you will be redirected to external content outside our control. We have no influence over their privacy practices. Please review each third party's privacy policy to understand how they handle your data.

7. Disclosure of Personal Data

We share your personal data with third parties only under these circumstances:

  • Consent: You have expressly consented.
  • Contract Fulfillment: Disclosure to payment processors, hosting partners, or other service providers is necessary to perform the contract.
  • Legal Obligation: We must comply with lawful requests by authorities (e.g., subpoenas, court orders).
  • Legitimate Interest: We may share data with service providers who support our app's operation (e.g., analytics vendors).

Data Processors (Contracted Service Providers):

We engage partners (e.g., Google/Firebase, AdMob, Moloco, DTX) to process data on our behalf. These processors are legally bound to process data only for the purposes we specify and to keep it confidential.

Business Transfers:

In the event of a merger, acquisition, or sale of assets, your personal data may transfer to the new owner, who will assume all rights and obligations under this Policy.

Law Enforcement Requests:

We may disclose data if required by law or to protect our rights, property, or safety, and that of users.

8. International Data Transfers

Your data may be stored on servers located outside your home country. Specifically, data may be processed on Google's servers in the United States. When transferring data outside the EU/EEA, we implement appropriate safeguards (e.g., EU Standard Contractual Clauses) to ensure an adequate level of protection.

9. Data Retention

We retain personal data only as long as necessary to fulfill the purposes described herein or to comply with legal obligations. Once a purpose is fulfilled, we either delete or anonymize the data.

10. Your Rights

Depending on your jurisdiction, you may have the following rights:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure (Right to Be Forgotten): Request deletion of your data, unless legal obligations require us to retain it.
  • Right to Restrict Processing: Request that we limit how your data is used.
  • Right to Data Portability: Request that we transfer your data to you or another service in a machine-readable format.
  • Right to Withdraw Consent: Withdraw any consent you previously provided; prior processing remains lawful.
  • Right to Object: Object to processing based on legitimate interests.
  • Right to Lodge a Complaint: File a complaint with the relevant Data Protection Authority.

If we refuse your request, we will explain our reasons and inform you of any further recourse you may have.

11. Children's Privacy

Our Services are intended for users aged 13 and older. We do not knowingly collect personal data from children under 13. If parents or guardians believe that a child under 13 has provided personal data, they may contact us at datenschutz@strawberryvault.com, and we will promptly delete that data. Users ages 13–18 should obtain parental or guardian permission before using our Services.

12. Data Security

We employ appropriate technical, organizational, and physical safeguards to protect your data against accidental or unlawful destruction, loss, alteration, unauthorized access, disclosure, or misuse. Measures include:

  • Encryption of sensitive data
  • Access controls for internal systems
  • Firewalls and network security
  • Regular security audits

However, no method of data transmission over the Internet is completely secure. We cannot guarantee absolute security.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes (e.g., adding new data collection practices), we will notify you prominently within the app or via email if we have your contact details. Please review this page periodically to stay informed of any updates.

14. Contact

If you have questions, concerns, or requests regarding your privacy, you may contact us at:

Thank you for taking the time to read. We value your trust and strive to protect your privacy at all times.